Crawfest is a student-run music, food, and arts festival on Tulane's campus that welcomes over 12,000 attendees. During my time at Tulane, I have served as a volunteer, a Design Board Associate, Co-Designer, and a Content Manager. As a Design Board Associate, I utilized the forever logo branding to create vendor signages directing guests to different locations. For the 2023-2024 school year, I worked closely with the other Designer to create a psychedelic-themed brand inspired by the festival date, 4/20. Over the course of a few months, we put together a brand guide, posters, scrimmages, and vendor signs. As a Content Manager for the 2024-2025 school year, I employed the 2025 Crawfest branding to create content for Instagram and TikTok.
2024-2025
Updated the story highlight covers with the 2022 branding and designed the 2025 sponsorship cover with 2025's brand designs.
2023-2024
Poster 4.20.2024
For the fonts and the colors, we wanted the branding to convey a vibrant energy that evokes excitement and a psychedelic vibe.
Dat Dog Vendor Sign
Dirty Dishes Vendor Sign
Sunset Slushes Vendor Sign
Entrance Sign
Front of 4.20.2024 Shirt
Back of 4.20.2024 Shirt
Live, Learn, & Grow Stage
Vendor Signs
2023
As the Design Board Associate, I designed long-term signage placed throughout the festival grounds to guide attendees to designated areas.